Cheadle-based fresh Group delivered the DFS conference for a third time at the end of November and has since won a multi-year contract with the retailer.
Held at Lee Valley VeloPark, the 2015 event saw fresh source its temporary power from Midas, one of the venue’s approved suppliers, as it managed creative strategy, concept, event theme, content management, media creation/production, technical production and other aspects of the session.
With 420 delegates in attendance, the conference featured a keynote speech by British cycling coach Sir David Brailsford and the introduction of DFS’ Team GB ambassadors Denise Lewis, Laura Trott, Max Whitlock and Adam Peaty, ahead of a gala dinner and awards ceremony.
