Since 1987 the London New Year’s Day Parade (LNYDP) has weaved its way across the West End.
The biggest of its kind, LNYPD invites participation from the capital’s 31 boroughs, raises money for a number of charities and attracts more than 1m spectators.
Organisers shook up the model this year, production company NSR bringing in Midas, the event’s first independent power supplier, to drive the light entertainment hubs across the two mile route. Further machines were fitted on two floats and, at the client’s request, all were fuelled with 100 per cent biofuel.
“Midas is a recognised supplier for Westminster Council. On top of that, using biofuel cut the noise level and the carbon footprint,” Production Manager, James Walker, says. “It was happy to go beyond the brief in the best interests of the event and not having to worry about the power element of the parade took a significant pressure off me.”
The contract came less than four weeks out, at the end of another record-breaking year for Midas, but the company made the commitment and was on parade this January 1st, from Piccadilly to Parliament Street.
“We started at 3am, working backwards around the route putting single sets into each of the entertainment zones,” Midas Managing Director, Dave Noble, says. “Getting the roads open afterwards was a key priority so, together with a number of other suppliers, we followed the procession, picking the kit up again. James has put a good team together and the process worked perfectly.”
Maintaining power is considered critical to the COVID-19 response
We have a large range of generators for emergency applications ready for immediate deployment
Therefore, Midas will continue to operate our usual 24/7 service, however, we have made some changes to our usual working procedures to ensure the safety of our employees and customers:
● Emergency generator delivery, particularly into the healthcare sector, will be our top priority. Product deliveries and collections into other sectors will continue as normal unless customers have explicitly requested our drivers do not enter their sites
● We respectfully ask for 24 hours’ notice of any change of delivery details at the current time. In such circumstances, we will work with our customers to understand the issues and rearrange a suitable delivery/collection date or location
● All drivers will adhere to the NHS guidelines regarding personal hygiene. We will also ensure all drivers have hand sanitiser in their vehicles where possible
● Please do not visit the Midas offices without arranging an appointment. If you feel you need to see us in person, please call us on the usual office number and we will try to accommodate your request
● Some staff may be working from home over the coming weeks and we have put systems in place to minimise disruption to our customers. Please be aware that our staff may call you from a mobile number rather than our usual landline.
Should we need to make further changes in the future, we shall obviously communicate these to you as soon as possible.
We hope that you understand our approach. If you have any concerns, please contact the office. We shall issue updated information if the situation changes.
We wish you and your family well at this difficult time.